Brand guardian and creative for the worlds leading Diamond company. Evolving & elevating visual / graphical brand language and brand presence + art directing campaigns and brand activations / curation of content strategy across all channels & markets - approaching all tasks with visionary heartbeat - meeting commercial and creative targets - whilst acknowledging all consumer market behaviours.

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High Jewellery Couture: Forces of Nature
De Beers Jewellers’ largest-ever High Jewellery collection. A collection that pays homage to the beauty and magnetism of the animal kingdom. Fifty-eight one-of-a-kind jewels are presented in eight sets dedicated to creatures native to southern Africa, a region close to the heart of the Jewellery House. Rich in symbolism, spirituality and storytelling, the collection plays with the codes of High Jewellery, showcasing the creative synergy between the House’s design studio, master crafts people and diamond experts.